"Writing used to feel hard and take me forever. Especially writing about my own brand—But I knew I had to get better in order to grow my business...I took all the tips and strategies she gave me, had some fun with her frameworks, and created content I LOVE and I can put on rinse and repeat. Best part: My email opt-in conversion rate is at 78% from the work we did on my lead magnet!!! 🔥
—KAYLA OWEN, Graphic Designer/Developer
Is it the tagline? No. The tone? Nah. The timing? It could be...but probably not.
HERE'S THE THING
There is no one thing that makes a brand message convert into sales. It’s a deliciously sticky blend of consistency, clarity, and delivery combined with a real personality that makes a brand message sing.
AND WHEN YOU NAIL IT, YOU KNOW IT.
Because the replies start rolling in within seconds after you hit send. You need a VA to manage your DMs overnight. The invitations to speak on podcasts and stages are getting bigger and bigger by the day. The chorus of ping, ping, pings from the leads burning through your checkout page are soothing you to sleep at night.
EASY ENOUGH, RIGHT?
You know your product, your purpose, and what you have to say...You just don’t know how to write it out of your head and into your brand message;
Or, you have so many ideas, you don't know where to start or how to organize them. It's just chaos;
Perhaps, you’ve taken writing/design classes before, some were useful, but boring, most taught formal techniques, and not one of them helped you crack open your brand’s juicy parts—the stuff your ideal client is dying to see from someone out there who understands;
And maybe, you’ve got notebooks filled with avatar profiles, taglines, and concepts to explore, but no one to keep you focused on creating a cohesive and consistent brand message that makes some noise in your industry.
I FEEL YOU.
AS A COPYWRITER, DESIGNER + BRAND MESSAGE STRATEGIST,
I am fully aware it’s easier to do work and make time for your clients than it is to dig deep into the soul of your brand and bring your story to life. And, then of course, sell it.
There’s nothing worse than the blank blinking cursor mocking you at 3:00 a.m., screen glowing your face, and then fear strikes:
"GAH, I SOUND SO SALESY."
"Or maybe I sound like a sub-par Oprah?"
"How the hell am I going to stand out without being online all day and all night writing copy and creating content?"
"Do I have a story compelling enough to sell my services?"
"Who is my ideal client anyway?"
HERE'S THE TRUTH...
These mountains of doubt hit every successful entrepreneur at some point. And as creative business owners, we get hit with the double whammy, analysis paralysis and imposter-syndrome, when trying to make creative decisions for our brand. So, as a good friend of mine says, “be nice to my friend” and take a deep breath.
It’s a system for writing and designing I use to create hundreds of emails, websites, lead magnets, landers + sales pages, copy, and graphics that convert.
For over 15 years, I’ve helped business owners generate hundreds of thousands of leads and close sales to the tune of 6 and 7-figures.
I’ve had my hands in international launches for brick and mortar arts venues, well known global artists, NYT best-selling authors, presigious hospitality clients, medspas and skincare lines, premier coaches, and trailblazers who have gone on to become well known brands with personality.
If you’ve ever done work through a thriving agency, you’ll understand this...If you haven’t, don’t let those shiny glass whiteboards and cool throw-back thick-framed glasses fool you. It’s chaos being a creative contractor in an agency environment. You have to be quick and you have to be clever.
To keep the pace and creative flow in a deadline-driven environment, I created a collection of copywriting and design strategies and techniquesfor cracking open your writers block and releasing the creative Krakan.
These are THE tools and frameworks I use to help my clients tap into their niche, own their authority, and tell the story that leads to the sale.
The Fully Booked Brand is an online brand message program that teaches bold whip-smart conversion copywriting, design, and storytelling strategies for creative entrepreneurs who want more sales.
"I immediately recognized her copywriting and design genius AND her work ethic. Those combined are a match made in heaven."
—TARA ZIRKER, Owner, Successful Ads Club and Sunbeam Communications
The Fully Booked Brand is a 6 week coaching program with live group calls, workshops, and training modules released weekly with easy-to-follow videos, done-for-you templates, swipe files, and entertaining no-fluff exercises for finding your audience and developing your brand assets.
All of the training is online, contained in the private Fully Booked Brand members-only site. Students can view the training videos and then connect with others to compare class notes and network in the private Facebook group.
Each week, I’ll be available during the live group calls and designated “office hours” on slack to look at your content, give feedback, and help you refine your brand assets. so you can show up consistently every single time you hit “publish.”
Plus, you’re a Fully Book Brander for life. You have access to the online training after the program closes.
Professionals. Creatives. Consultants. Coaches. Business owners. Writers. Speakers. Teachers. Entrepreneurs. Executives. Hard workers. Deep thinkers.
If you don’t see a term you identify with, add it here:______.
This course is designed for you to:
Craft a clear brand message (both verbally and visually) that cuts to the core of who you are and what you do.
Get your audience to feel something for your brand.
Spark interest in your services or products and hold their attention.
Grow your influence and convert more leads into buyers, and more buyers into multi-buyers.
Make your message consistent and spot on so you shine in your niche.
Create and share content that is GOLD for your audience.
Discover writing and design formulas, templates, and tools I’ve used to double and triple my clients’ revenue.
Break through mental blocks and finally bring your ideas, words, and images to life.
Create a Brand Statement that perfectly positions your product or service in front of your ideal client, and gives them EXACTLY what they want (even when they don't even know they want it...).
Revive a dead email list.
Create a new one.
Streamline the story on your sales page.
Or bring your "About" page to life.
I put together a compilation of favorites and top performers—from lead magnets to sales pages, emails, and brand message exercises—Each designed to attract, engage, and develop the know, like, trust factor that tells the story that leads to the sale.
Get started with brief videos on how to make the most out of the 6 weeks, plus writing formulas, market research tools, and resources to help you navigate through the rest of the content and keep your creative muscles stretched. We’ll also tap into any creative voids or blocks you’re having with a simple exercise to find clarity and calm while you’re crafting your brand message.
The second module is packed with short videos with prompts to help you make big decisions on things like tone, style, substance, and unique selling points. You'll get clear on how others perceive you, how you're remembered, your brand's purpose, and the role you play in your clients' lives. Some pretty deep sh*t, but loads of fun and you'll feel so profesh when you've got an official style guide and logo.
In Module 3, we'll define our niche, how to become a leader in it, and ways to get juicy data straight from your audience and into your crock pot of keywords, phrases, needs, and desires. You’ll learn how to use the VOC ( voice of customer) to attract your audience and embody who you want your brand to be for them. I'll also share the concept of 1000 fans, a huge copywriting secret I get pleasure spilling because people think I made it up.
This is where you learn to love to write, my friend. I've gathered all of my top strategies for creating messages that tell a dynamic story and always ends with a call to action. We're focuing on creating content that reads authentically and with authority.
We’ll take a close look at the visual cues your copywriting and design are giving your potential and existing clients and how to make them more engaging and persuasive for better conversions. I’m loading you up with tons of free writing and design tools, plus priceless tips for time-saving, editing, and polishing your work.
Write better and more efficiently. Create viral-ready headlines and learn the secret to writing persuasive marketing copy. I put together hacks for better writing and content development, generating endless amounts of new blog ideas, and capturing and organizing your content ideas. Plus, you'll create your own inspiration feeds to keep new ideas flowing.
Get the secret to developing a killer elevator pitch, how to uncover your top 10 key differentiators, and how to develop killer key messages for your website, collateral, sales scripts. We'll cover 20 ways you can effectively utilize your new messaging, specifically how and where to work your new messages into your client journey and sales funnel, and how to craft probing sales questions to get your prospect talking.
The Fully Booked Brand includes:
We’ll spend 60 minutes (4 hours total) workshopping your brand message components through short prompts and exercises that get creative juices flowing.
Need a sounding board? These 60-minute Live Reviews + Q&A Zoom Parties keep you fresh and put you in the hot seat for accountability.
Forget what your grammar teacher taught you. Log in and get access to 24+ bite-size trainings on how to write and design your brand message for conversions.
You'll have one short weekly assignment to create something new. Each task will complete a component of your Brand Message Bank.
I'm available for set office hours during the 6 weeks so you can easily share your content with me and get feedback, notes, and voice memos.
I'll walk through your content just like a lead and let you know where your funnel needs support.
Never start from scratch again. I've put together my tried and true templates and favorite swipes for everything from webinar sequences to sales pages!
Connect with other copywriters, designers, entrepreneurs and influencers in this creative space. Plus, take polls and share content for peer feedback.
You’ll complete the course feeling energized and focused on your brand message with a deep awareness of how every single touchpoint along the sales funnel impacts your buyer’s behavior and boosts conversions and sales.
Professionals. Creatives. Consultants. Coaches. Business owners. Writers. Speakers.
Teachers. Entrepreneurs. Executives. Hard workers. Deep thinkers.
If you don’t see a term you identify with, add it here:______.
Really, this has less to do with how you identify yourself and more to do with how your clients see you and how you want to show up.
Nicole has remained my right hand gal in growing our business to the #1 Medical Spa in Hawaii. In addition to her impeccable work as a designer and copywriter, she is a teacher. She has sat with me for hours (probably months if you add it all up) and explained how to craft eye catching website content that draws patients in and keeps them engaged.
From teaching me how to dominate online through a consistently sharp brand, to simple things like retention and follow up, she is a master of her crafts.
—NICOLE YASUTAKE, Marketing Director, Honolulu MedSpa
Is this a conversion copywriting course, a design course, or a brand messaging course?
We’re going to be writing our way through this course, but it will be the highly visual process that ultimately drives your brand identity and messaging.
I will provide resources for designing quickly and easily (regardless of your level of skill and/or creativity), plus templates, tips, and reviews throughout the 6 weeks.
I’ve already taken a ton of writing/design/brand-building workshops, webinars, and courses. Why should I take this one?
You’re getting tools, strategies, and feedback from a conversion copywriter, print and graphic designer, brand strategist, and launch marketer in one shot.
That’s a lot of titles, but what results have you produced for clients and students?
I’ve developed hundreds of creative assets and have coached businesses and influencers all over the world on how to tell the story that leads to the sale. I create premium landing pages, sales pages, emails, and creative content for campaigns that consistently bring in 5, 6 and 7-figure sales for my clients. I know what works from all angles and I love what I do. Plus, people say I'm pretty fun to be around.
How do I access the course work?
I will be presenting on a branding strategy during the first 10—15 minutes of the coaching calls. The digital course work is available online through a password-protected portal where you can track your progress and watch/download tools on demand.
I won’t be able to make some of the live group coaching calls. Would the course be a waste of time for me?
No, the assignments are the essential components to getting the work done and you’ll get reminders access to them in the portal.
Will there be a recording?
We record the calls AND you get Messenger access to me during my office hours, so there’s plenty of time for us to work together.
Who is this course for? This course is for coaches, creative service providers, makers, and just about any entrepreneur who wants to master their own brand messaging for a bigger impact and more profit.
You’re a perfect fit if you’re wrestling with words, struggling with consistency, want to grow your business and know that powerful brand messaging is the missing link that tells the story that leads to the sale.
What if I want to learn how to be a better copywriter for my clients?
Jump on board. This is how I made a living for over 15+ years—stepping into the role of others. I'm all about taking on someone else's persona and building a brand message that attracts their ideal clients and creates buzz.
I’m so busy. Now is not the right time.
You were born busy. It’s now or never. If you want to make an impact, own your niche, and make money, you need to invest time into the process. You see so many people you can help, opportunities for income, and new ways to grow your business, but you can’t get your sh*t together when it comes to talking about how ridiculously awesome you are. Let’s fix that.
How will I squeeze this into my busy schedule?
The course is broken down into bite-sized training sessions that can be viewed during morning coffee, between meetings, or as a replacement for 10—15 minutes of your Netflix Time. You’ll get one weekly assignment (requiring a minimum of 1—3 hours to create the content on your own) We’ll dive into these during our weekly coaching calls where we do live reviews of brand messaging.
You’re thinking ‘maybe I should hire a copywriter and/or designer’.
Do you have a service provider who knows your voice and vision as well as you? Do you have time to train them on it? Solid skilled brand messaging is pricey, costing your peers no less than 5K per project. I know this because it’s a baseline for what I charge the clients I serve as a copywriter, designer, and brand strategist.
My process will give you the space to be creative, the time to construct a brand story and messaging, and the confidence to create your own content. BONUS. You’ll have fun doing it.
You may believe this course was designed exactly for you, but you can’t swing the numbers right now.
That’s ok, I have a generous payment plan! You can split your payment between 3 or 8 payments. There's more information on that if you keep o scrolling.
You’re wondering if your brand has a story that’s interesting enough...
Here’s the thing: everyone has a story. It’s how you tell it that makes the difference. Seinfeld made gazillions talking about nothing. I’m going to teach you how to write like you talk, what to write about, and how to consistently tell your story from a place of authenticity.
By the end of this course, you'll have a story to tell, fresh content to back it up, and the confidence to hit 'publish.' Plus, you'll get et crystal clear on how to show up on different platforms to put your brand messaging into action.
THE FULLY BOOKED BRAND INCLUDES...
PLUS SWIPE FILES, TEMPLATES, AND FORMULAS...
So you never have to start from scratch again.